AI: The People's Perception
The People’s Perception of AI is a study for now, designed for organisations who have begun or are planning an AI strategy for their stakeholders.
Tide of events has created a unique blueprint to understand people-centric AI value and risk.
Are you an AI transformer?
See how our blueprint can support you and your organisation in using AI with people in mind.
Are you developing your own AI research?
Collaborators, come and talk to us about our blueprint. We welcome more minds to share thinking.
You might see AI in a number of ways...
Our study is designed for leaders looking to improve outcomes for their organisations and teams in response to the challenges and opportunities posed by AI, whether as an enabler or a threat.
...A threat
Some products and services may be replaced by AI. Understand customer and workforce perceptions to inform your response.
...An opportunity
You may have plans and brilliant individuals ready to unleash AI. Are your people and your customers of the same view?
...A choice
Determine if AI should be a priority investment by evaluating if customers desire AI outcomes and if staff support the transformation.
...A strategy
You think AI is essential. Gain insights into stakeholder perceptions to navigate transformation and build confidence in decision-making.
...A human conundrum
Your team feels a mix of joy, mystery and fear. Build empathy by understanding perceptions which are crucial for trust, engagement, and better CX.
This study prepares organisations for AI by understanding their people’s thoughts and perceptions of it.
What is the study about?
Our study is designed for leaders looking to improve outcomes for their organisations and teams in response to the challenges and opportunities posed by AI, whether as an enabler or a threat.
Our study will help you make the right decision by building confidence in understanding perceptions that are crucial for trust, engagement and better CX.
You will:
Understand customer and workforce perceptions of AI technologies.
Build empathy and trust before implementing new systems.
Gain insights into stakeholder perceptions to navigate transformation.
Create improved customer experiences through innovate solutions.
How does it work?
1. Citizen's survey
There is a baseline ‘citizen’ survey with 3000 respondents across the UK. This captures insights into how people think they will be impacted by AI from an economic status and wellbeing perspective. The survey is structured to bring genuine perceptions and build verbatim evidence of how receptive the population is to AI developments.
View the blueprint here
2. Organisation surveys
For every participating organisation, a custom survey will be produced that is relevant to their stakeholder base – staff, customers, service users, supporters or members. The custom survey will be shared by the participating organisation with their respondent base between October and mid December 2024.
3. Publication of results
Results of each survey will be shared within 3 weeks of completing in field.
The consolidated ‘People’s Perceptions of AI study’ will be shared with the participant organisation 2 weeks before going public in early 2025.
What do I receive?
1. An onboarding webinar
2. A 'how to use the report' webinar
3. A workbook of your customised report
4. An invitation to the participant network
5. Early access to the consolidated report
How much does it cost?
All-in pricing is £5,000, including
All on-boarding.
Full customised ‘People Perception of AI’ report pack for your organisation.
Early access to consolidated report.
Access to participation organisation network.
Email tideofevents@oomphagency.com or fill in the form below and we’ll be in touch with the details to get you on board.